Marketing Leader and Strategist.
“You epitomize the spirt of Transitions with your dedication, positivity, pursuit for excellence and fostering teamwork.”
Stuart Cannon, General Manager, Asia Pacific at Transitions Optical
About me
I'm a highly-responsible, self-motivated leader who cares deeply for the teams I lead, and the brands and customers I serve. Well-trusted and respected with experience working in matrixed organization and directly with senior executives, I thrive in roles that require cross-collaboration.
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I have managed many complex, business-critical projects and excel at financial management and efficiency.
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I'm eager to make my career transition into a new and exciting marketing leadership role where I can put my passion for brand-building, product-development and people leadership to work.
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17 Years
Medical Device Industry Experience
12 Years Leading Teams Up to 13 People
Skills
Channel Marketing Development B2B and B2C Marketing Product Marketing
Influencer Program Creation Event Planning Product Launch Management Public Relations Liason Consumer/Professional Insights Agency Management / Oversight
Work Experience
2022 - Present
Sr. Marketing Director, HearUSA - WS Audiology
Recruited to drive successful brand transformation and marketing operations for hearing care clients at the different stages of their journey. Designated to lead quarterly campaign development, and manage the brand for 370 hearing care retails centers across the U.S.
2014 - 2022
Director, North America Marketing - Transitions Optical, Inc.
Promoted to drive and implement strategic plans for B2C, B2B2C, and B2B marketing programs across the U.S. and Canada. Charged with accelerating revenue growth by solidifying brand with consumers and encouraging channel partners to promote and advocate for the brand (e.g., retailers and eye care professionals). Managed a $36M annual budget and a marketing team of 13.
2011 - 2014
Global Brand Manager - Transitions Optical, Inc.
Advanced internally to drive Transitions® brand equity with the development and execution of a global brand strategy spanning brand positioning, commercial concept creation, and communications development for key product initiatives.
2009 - 2011
Marketing Manager, Retail and Managed Care - Transitions Optical, Inc.
Elevated internally to drive channel alignment for both retail and managed vision care commercial teams. Collaborated closely with field sales team and customers to understand objectives and to create/present strategic marketing plans. Built and managed a direct-report team of 3 field marketing specialists.
2006 - 2009
Marketing Specialist, Retail - Transitions Optical, Inc.
2001 - 2005
Marketing/Advertising Manager and Field Marketing Coordinator - Publix Super Markets, Inc.
Education & Highlights
1997 - 2001
University of North Florida
Backelor of Business Administration, Marketing
2015
Turningpoint Leadership, Paris, France
Essilor Transitions from Management to Leadership
2017 - 2020
Think About Your Eyes / Vision Health Alliance
Advisory Board Member (2017 – 2018) Marketing Committee Member (2019 – 2020)